• Mobile Friendly Websites

Need $6,250

Visitors to WAYFM.com on smartphones expect our sites to view correctly on their mobile devices. This will fund the total cost.

• Music Friendly Websites

Need $18,750

Visitors to WAYFM.com expect a music player that delivers the highest quality in music fidelity and rich Christian music content. This will fund the total cost.

• WAY-FM Video

Need $18,750

We are missing opportunities to raise awareness of our ministry among potential donors. We need a professionally produced high quality promotional video to increase our capacity to support the ministry work.

Funded/In Process

• Online Streaming

Need $20,525

WAY-FM streams its format online now. But our tech-savvy younger listeners expect the best quality. We need to upgrade from our current technology to HEAAC mp4 quality (Highly Efficient Advanced Audio Coding).

Funded/In Process

• Director of Community Impact

Need $70,000

To reach our goal of 2 million people impacted by our FM radio stations nationwide, it is vital we maintain local “boots on the ground” involvement in every community we serve. We have signals in many cities with populations of up to 300,000...too small to provide paid staff, yet have untapped potential in volunteers. From our home office location, this person would be skilled in recruiting WAY-FM volunteers or “fans” in each city to raise the awareness of our ministry in their town and help mobilize Jesus followers to meet the spiritual and tangible needs of others in their community.

• Marketing Materials

Need $75,000

Being a media organization, we’re expected to know how to market ourselves. We know how, yet we lack the resources to effectively make ourselves known. We need fresh, innovative “pyro-marketing” efforts in each local community so the unreached population knows they have a choice in WAY-FM.

• Program Manager for New Internet Radio Launches

Need $75,000

We will launch several internet radio stations, each intended for a unique audience. This person will be the architect, responsible for creating each format so that each is targeted effectively. The flagship format will be WAY NATION, a national brand of WAY-FM on the internet for the U.S. and other English speaking nations. Another will be WAY BACK featuring the heritage Christian rock music that started it all from the 70’s, 80’s and 90’s. Artists from this “Jesus Movement” era will tell their stories, illustrating how God has been in this music since the beginning.

• Mobile Apps Development

Need $87,500

With the explosion of iPad sales, WAY-FM needs a strong, content rich application for the world’s leading tablet device. Additionally, WAY-FM is overdue for upgrading its existing iPhone and Droid phone apps. Robust features can enhance the users’ experience with us like scrolling song lyrics, pause/playback, text-type messaging to our DJ’s, song purchases, Contact Us, PrayerWorks and Groundwire ministry help, as well as online listening and donate capabilities.

• Media Pastor

Need $104,375

Currently our DJ talents like Wally spend many hours responding to emails and deep needs of hurting listeners. They deserve to be freed from this task to focus where they are most gifted, and the hurting listeners deserve someone with a pastoral heart with WAY-FM’s DNA who is skilled to minister to and follow up with them. These funds include the first 18 months for this key position. Afterwards this person is budgeted for.

(First 18 months)

• Internet Radio Station - WAY New

Need $187,500

Likely to be the first of several internet-only music formats launched, we believe this will be the world’s premier destination for discovering new Christian music! A new website ($62,500) will feature robust content ($62,500) and a specially designed player featuring artist artwork, lyrics and videos ($62,500).

• National Marketing Campaigns

Need $312,500

We will repurpose our highly successful WAY-FM format and launch it as WAY NATION, a national brand of WAY-FM on the internet for the U.S. and other English speaking nations. We need a concerted effort to promote the station in cities where no local WAY-FM radio station exists to promote it for us. We’re targeting Boston, Philadelphia, Detroit, Miami, San Francisco, Providence, Cleveland, Washington D.C and San Diego. We’ll also promote it in hundreds of smaller cities where little or no Christian rock music radio exists.

• Vice President of Digital Strategy

Need $325,000

To hit our goal of reaching 5 million people we need expertise and leadership to “own” this new emphasis at WAY Media. The digital world holds huge potential for WAY Media to reach millions of people, literally. This person will develop our comprehensive strategy to harness today’s platforms and future ones. This includes mobile, tablets, & the many social media channels. These funds include the launch and ramp up the first two years. Afterwards this person is budgeted for.

(First 2 years)

• Internet Radio Station - WAY Red

Need $437,500

The 13 to 21 year old age group is falling away from biblical faith, while remaining plugged into their mobile devices. This online 24/7 format, accessible via mobile phones, will feature only the best Christian rock, hip-hop and alternative music. It will be staffed by young and spiritually mature DJ talent who will speak the language of this generation and relate a biblical worldview in compelling and engaging ways. These funds include costs for building a radio studio, robust apps for mobile phones and iPads, and 2 years ramp up salaries for 3 people. Afterwards it becomes a budgeted item.

(First 2 years)

Total Need

$1,738,650